There are a great many webmasters who truly take pride in creating unique and interesting designs for their websites, making use of flash animations, graphics, dazzling colors and other graphical elements to make a website visitor "ooh and aah" over their creation. But, the fact is that what most internet surfers are looking for first and foremost is a good selection of free website content that answers their questions and provides relevant information on the topic they are searching for.
This aspect certainly adds a considerable burden to today's webmasters who are constantly struggling to find and provide the kind of content on their sites that will give internet surfers what they are looking for and also encourage them to bookmark and revisit the sites as well. In addition to providing valuable information to visitors, the free website content also needs to be structured by following good search engine optimization rules, so that it will be ranked highly by the search engines.
In the author's resource box, the content writer has the opportunity to provide a brief bio or information about their website, which is typically related to the topic of the article and usually includes at least one link to a site of the author's choosing. This is the trade-off that webmasters are willing to give for the opportunity to use these articles as the free website content they need and this arrangement makes for a nice win-win for both parties.